Annotation

The Happiness Pictorial was a monthly that positioned itself as a ‘a publication with a general appeal’. Printed with colour covers and black-and-white inner pages, its content chiefly consisted of illustrations (including reproductions of painting and photography) accompanied by columns for fiction. Chinese and Western art, customs, martial arts, common knowledge and literature were its most common subject matters. The magazine was sold and distributed to a wide readership abroad thanks to having agents and subscribers in Macau, Singapore and Malaya (later Malaysia), Thailand, Vietnam, Europe, the United States, Canada and parts of the British Commonwealth. The magazine had no connection with the similarly titled Xingfu zhoukan managed by Liushan, Liuyichang, Huang Yelu in the 1950s.